HD吉吉 (Home Definition) offers its consumers costumized home furnishings and decoration, providing possibilities for personal touches and expressions. It’s a one-stop solution with products and services ranging from custom-made wardrobes, cabinets, and bookcases to door panels and other home furnishing products.

Since its establishment, HD吉吉 has collaborated with numerous leading names, including Chinese top-tier designers Meng Ye, Chai Xiaodong, and Lin Zhen; Nordic independent fashion brand Ivana Helsinki (Yi Weina); European leading home appliance brand Beko; and high-end furniture manufacturer Meike Meijia.