Design Dome 2022: Warendorf die Küche Introduced Innovative Custom Kitchens
Established in its eponymous town in Germany, Warendorf die Küche is the pioneer of the open kitchen concept—the 49-year-old brand believes that the kitchen should be the center of the living room, allowing family members to interact while preparing and enjoying their meals. Ensuring its kitchens fit any home design and personality, Warendorf die Küche provides endless customization possibilities for various design styles, sizes, and individual needs. At the core of each build are its own patented folding carcasses, supported with premium materials and topped off with groundbreaking features—a trifecta that sets it apart from others in the industry.
Through its Design Dome exhibit, Warendorf die Küche introduced its signature kitchens and what they offer, including innovative storage solutions, handle-less magnetic cabinets, and semi-automatic doors that will hide your kitchen with a single touch of the hand.
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Our team had the chance for a brief chat with Warendorf die Küche during the fair, where we talked about the brand, its custom solutions, the products on display, and future projects in China.
Q&A
Could you tell us a bit about Warendorf die Küche and what sets it apart from other kitchen brands?
“Our kitchen brand is more of a tailor-made brand. Depending on the customers’ or clients’ favor, they can have a very unique and luxurious kitchen. What sets us apart is the handle-less feature, the materials, and the most unique folding carcasses which provide 30 years of warranty. Those set us apart from other kitchen brands. We’re more of an individual quality kitchen brand.”
Is there any specific demographic that Warendorf die Küche is trying to reach through this exhibition?
“Shenzhen is a very attractive city, and we have people from all over the country and all over the world. Setting the exhibition here can help us reach more of a variety of customers; set the brand and make people understand a different kind of lifestyle. So that’s why we have the exhibition here, to show all these materials and content. And this will give them a different feeling than a normal kitchen, which before was very hot and uncomfortable. And we’re trying to change that. As we know, the center of life in the living room is moving to [the kitchen]. [In the kitchen] we laugh and be happy, and the family gathers to make food and enjoy together. So this way we provide a different kind of lifestyle.”
How far does the brand go in terms of tailoring and catering to the customers?
“During the design stage, we will have to understand what the clients prefer. If they have a dishwasher in one spot, then we cannot put the doors too far away, because of the water will be dripping. So those are the things that we consider. Whether the client is left-handed or right-handed, whether they are used to being at the center to cook or they want it to be on the side, and also for the sink—those are the basic things that we look for in the clients, and then we design for them. Most of our clients are highly educated, they know pretty much, I would say 80% of what they want, and the other 20% we help them to imagine. If they can imagine how their kitchen would look like, then we can help them realize it.”
So far, which products have been attracting the most attention?
“I think both of them, actually. We carefully selected these two products based on the new material and design, (also) because we have limited space. So the material of this burnt oak is actually burned by the fire. And then we treated it. So this way it has this unique feeling. So each panel will have its unique graphic. So it’s one of a kind. That’s why we combine the product with the design, the art to transmit or to communicate a different language, to show that, yes, you can have a very unique kitchen of your own.”
What's the next plan for the brand in southern China?
“Actually, we have about 500 dealers all over the world. And in China, we focus on tier-one cities. Basically, the people we’re hoping to reach have a choice to design their own kitchen, their own lives, [and their own] space. So we are hoping to meet new designers and people who want that individuality for their own kitchens. Through this exhibition, we hope that we can send a message out that, we are able to provide a luxury tailor-made kitchen space for the people who are looking for it.”