Yohji Yamamoto

BOOTH 15B20

Yohji Yamamoto Parfums is a creation by the Yamamoto universe, the revolutionary fashion brand aimed at unique and extraordinary people in search for self-realization and individualization. Perfume, like the soundtracks in his fashion shows, plays an important role in refining the coherence of Yamamoto’s multisensory presentation. 

The signature fragrances of Yohji Yamamoto Parfums are meant to speak for themselves, both through their impact and with the clear messages they put out. “I always want to have a new challenge involved. I need to put myself to the test, and if I make mistake mistakes, it doesn’t matter. What matters to me, instead, is making my dreams come true and putting them on display.”